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If you’re tired of chasing leads, you’re not alone. Most brokers burn countless hours leaving voicemails, sending cold texts, and following up with people who were never serious in the first place. But the top-producing brokers? They don’t chase—they attract. The secret is positioning yourself so borrowers want to call you first. Here’s how to […]

Mortgage advertising isn’t just about getting attention—it’s about staying out of trouble. Regulators are watching, and even one sloppy Facebook ad or mailer can set you up for penalties, delays, or worse. The good news? A compliance-approved ad doesn’t have to be complicated. Here’s what every safe, compliant mortgage ad should include. 1. License Number: […]

Every broker knows the pain: you’ve got a stack of “leads” that turn out to be tire-kickers. You waste hours chasing, only to discover they don’t meet basic requirements. That’s where AI changes the game. With the right setup, you can qualify a borrower in less than five minutes—before you even pick up the phone. […]

Struggling to stand out in a saturated mortgage market? You’re not alone. New mortgage brokers often face the same hurdle: how to get noticed online when competing with established lenders, big-name banks, and brokerages with massive ad budgets. The good news? You don’t need a million-dollar marketing team to rank on Google. You just need […]

Congratulations! You’ve taken the leap into the world of mortgage brokering, and now it’s time to build your digital presence. A professional website is one of the most important tools at your disposal, and if you get it right from the start, it can be your most powerful marketing asset. But here’s the thing—creating a […]

Congratulations, you’ve got your mortgage license! The hard part is over, but now comes the exciting—and sometimes overwhelming—part: marketing. Whether you’re new to the industry or you’re looking for ways to grow your presence, it’s essential to have a strong marketing foundation in place to start attracting leads and building your client base. In today’s […]

In today’s competitive mortgage industry, standing out and building strong, lasting relationships with clients is essential. One of the best ways to achieve this is by leveraging the right tools—and Arive is packed with marketing features that can help you streamline your efforts, reach new clients, and maintain strong relationships with past ones. Whether you’re […]

Introduction As a mortgage broker, you may have built a solid foundation serving a specific group of borrowers. But what happens when that market becomes saturated, competitive, or simply no longer provides the growth you need? Expanding your target audience is the key to long-term success, and diversifying your borrower base can create new revenue […]

Introduction Starting your career as a mortgage broker is exciting, but it can also feel overwhelming. The mortgage industry is competitive, and standing out from the crowd requires a strategic approach to marketing. Many new brokers struggle with generating leads, building a brand, and converting prospects into clients. If you’re wondering how to set yourself […]

In the dynamic world of web design, standing out requires more than just a standard template. To captivate your audience, you need platforms that offer responsive designs, mesmerizing scroll effects, and seamless AI integration. Here’s a curated list of avant-garde website builders that push the boundaries of web design: 1. Framer Framer combines design and […]

Attention Brokers!

Want marketing that works? Attract borrowers to your brand with our proven strategies. Contact us today to discuss your marketing needs and how Lumos can help shed light on your company!