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The mortgage industry is evolving fast. Artificial intelligence (AI) has entered the picture, promising speed, efficiency, and data-driven insights. For many brokers, that raises the big question: Can humans compete with automation? The short answer: you don’t have to. The real win comes from combining the best of both. Why AI Alone Isn’t Enough AI […]
Mortgage Loan Officers (MLOs) are the lifeblood of any brokerage. Without motivated, skilled loan officers, even the best marketing strategy won’t close deals. But here’s the challenge: top-performing MLOs have options. They’ll choose the brokerage that not only pays them well but also supports their growth and long-term success. So, how do you make sure […]
Mortgage marketing is powerful—but it also comes with rules. One wrong word, missing disclaimer, or poorly targeted ad could turn your campaign into a compliance nightmare. Regulators don’t play around, and neither should you. Let’s break down the common mistakes brokers make—and how to avoid them. The Big Mortgage Marketing Mistakes 1. Claiming “Guaranteed Approvals” […]
If you’re tired of chasing leads, you’re not alone. Most brokers burn countless hours leaving voicemails, sending cold texts, and following up with people who were never serious in the first place. But the top-producing brokers? They don’t chase—they attract. The secret is positioning yourself so borrowers want to call you first. Here’s how to […]
Mortgage advertising isn’t just about getting attention—it’s about staying out of trouble. Regulators are watching, and even one sloppy Facebook ad or mailer can set you up for penalties, delays, or worse. The good news? A compliance-approved ad doesn’t have to be complicated. Here’s what every safe, compliant mortgage ad should include. 1. License Number: […]
Every broker knows the pain: you’ve got a stack of “leads” that turn out to be tire-kickers. You waste hours chasing, only to discover they don’t meet basic requirements. That’s where AI changes the game. With the right setup, you can qualify a borrower in less than five minutes—before you even pick up the phone. […]
Struggling to stand out in a saturated mortgage market? You’re not alone. New mortgage brokers often face the same hurdle: how to get noticed online when competing with established lenders, big-name banks, and brokerages with massive ad budgets. The good news? You don’t need a million-dollar marketing team to rank on Google. You just need […]
Congratulations! You’ve taken the leap into the world of mortgage brokering, and now it’s time to build your digital presence. A professional website is one of the most important tools at your disposal, and if you get it right from the start, it can be your most powerful marketing asset. But here’s the thing—creating a […]
Congratulations, you’ve got your mortgage license! The hard part is over, but now comes the exciting—and sometimes overwhelming—part: marketing. Whether you’re new to the industry or you’re looking for ways to grow your presence, it’s essential to have a strong marketing foundation in place to start attracting leads and building your client base. In today’s […]
In today’s competitive mortgage industry, standing out and building strong, lasting relationships with clients is essential. One of the best ways to achieve this is by leveraging the right tools—and Arive is packed with marketing features that can help you streamline your efforts, reach new clients, and maintain strong relationships with past ones. Whether you’re […]
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Want marketing that works? Attract borrowers to your brand with our proven strategies. Contact us today to discuss your marketing needs and how Lumos can help shed light on your company!